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Collaboration could prevent your workplace failures

Posted by Carl Davies on 31-Jul-2017

silos collaboration technology

Lack of communication and collaboration leads to workplace failures.

When a business is growing, you hire a lot of people at once, and perhaps hire more remote workers. It can be hard to ensure every new team member is on board with the changes of a growing business, while you know situations can change very quickly and communication is often lost.

When companies grow into more locations and move to bigger offices, company goals can often get lost when each local team is working towards their own day-to-day goals in a shifting marketplace.

When more deals are won and more senior managers and salespeople are out of the office and focused on building client and supplier relationships, it can be challenging to maintain the strength of teams and ensure company cohesion.

But that's exactly when communication and collaboration is more important than ever.

  • 97% of employees and executives believe lack of alignment within a team impacts the outcome of a task or project (Fierce, Inc)
  • 86% of corporate executives, employees and educators believe lack of collaboration was responsible for workplace failures (Fierce, Inc)

So how can you prevent workplace failures?

A culture of collaboration, not competition, is driven by leaders. Executive Business Coach Rajeev Shroff says employees share less information and reject innovation when they fear individual failure and compete with each other - losing sight of company-wide goals. This might get the individual’s job done, but a lack of communication can lead to poor employee morale and poor job satisfaction.

Shroff says an affiliative leadership style can encourage teamwork to achieve common goals and is best used in situations where groups tend to work in silos or have communication barriers. This leadership style emphasises the need to work together for the collective good of the company.

But while leadership is important, the actual process relies on the right communication technology.

Here are some specific ways technology can help prevent workplace failures:

Video conferencing with screen shares and real-time collaboration can bridge the gap across devices and locations. Albert Mehrabian's rule states body language and visual cues account for 55% of communication. Breaking down psychological barriers can be as simple as regular video ‘huddles’ and virtual meeting rooms. Video conferencing creates a better understanding of emotion and meaning than just relying on audio or written communciation. In this way, video conferencing can prevent workplace failures that are often due to misinterpretation, while increasing connection and empathy.

Cloud collaboration software with content management, apps to divert calls or send voicemail to email, video and audio conferencing, can all work together to ensure employees have clear lines of communication. Presence-based cloud telephony and contact centres can enable employees to communicate in real time and quickly share information and documents. These lines of communication will enable employees to prevent workplace failures that happen due to a lack of access or availability to team members at the right time.

Cloud and connectivity solutions can improve the performance of a stack of individual apps across devices and locations. Workplace failures caused by lack of connectivity or poor technological performance can be easily prevented with the right level of service. Your business can only unlock the value from the cloud with the right level of connectivity.

Find out how Telefonix can help you drive collaboration with the right technology.

Get your free Collaboration assessment

Topics: Collaboration

Carl Davies

Written by Carl Davies

Carl is no stranger to cutting edge tech, having led many marketing and strategic initiatives across complex technology portfolios. He has played key roles in technology businesses, from the launch of the UK’s first cable broadband services to the some of the first mobile data value added services offered in continental Europe.   With more than 25 years commercial experience across multiple management role disciplines in sales, marketing, customer services, operations and IT, Carl has spent most of his career in the technology and communications sector.  Prior to Telefonix, Carl served as CMO for creative and virtual reality technology experts, Happy Finish, putting marketing at the heart of the company to drive a market leading reputation, supporting growth, and improving the performance of the company.  Previous to that role he served as Global Marketing Director at BAE Systems Applied Intelligence, where he led the repositioning programme of the Cyber & Fraud Technology and Data Intelligence business into BAE Systems and transformed the company’s digital marketing approach. Outside of work, Carl is a bit of a car fan, keen DIY'er, avid gardener, and all round tech geek.

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